When to Use MaxDiff Analysis
02 April 2019 | by Kris Tonthat

What is MaxDiff and when should you use it? Our eBook on DIY MaxDiff will take you from A to Z on how to design and analyze a study with Q!

Continue reading

How to Identify Relevant Variables for Market Segmentation
05 February 2019 | by Tim Bock

This page lists the key frameworks and processes for identifying relevant variables to use when segmenting a market. The best way to identify relevant segmentation

Continue reading

How to Write “Golden Questions” for Market Segmentation
05 February 2019 | by Tim Bock

Golden questions are questions used to allocate people to segments. They are also known as self-selection questions. The main applications of golden questions are: As discovery

Continue reading

How to Work Out the Number of Segments For a Market Segmentation
05 February 2019 | by Tim Bock

When segmenting a market, a practical challenge is to work out the number of segments. There are eight approaches to choosing the number of segments:

Continue reading

How to Reuse Code Frames in Q
22 January 2019 | by Oliver Harrison

Coding open-ended and ‘other/specify’ responses can often be a tedious task for market researchers. In this post I will instead show you how to reuse

Continue reading

How to Code Other/Specify Responses in Q
22 January 2019 | by Oliver Harrison

Coding open-ended responses can often be a tedious and time-consuming task for market researchers, especially when you include an ‘Other/specify’ option and then need to

Continue reading

How to Code an Open-Ended Question into a Single Response Question in Q
22 January 2019 | by Oliver Harrison

Coding open-ended responses can often be a tedious task for market researchers. In this post I will show you how to easily code a single

Continue reading

How to Code Open-Ended Responses with Multiple Mentions in Q
22 January 2019 | by Oliver Harrison

Coding open-ended responses can often be a tedious task for market researchers. In this post I will show you how to easily code multiple open-ended

Continue reading

How to Code an Open-Ended Question into a Multiple Response Question in Q
22 January 2019 | by Oliver Harrison

Coding open-ended responses can often be a tedious task for market researchers. In this post I will show you how to easily code a single

Continue reading

Keep updated with the lastest in market research

* indicates required