Testing Whether an Attribute Should be Numeric or Categorical in Conjoint Analysis
11 March 2019 | by Tim Bock

Choice-based conjoint (CBC) studies usually specify a fixed number of levels for each attribute. The resulting attribute then becomes categorical. But that doesn’t mean you

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Using Substitution Maps to Understand Preferences in Conjoint Analysis
10 March 2019 | by Tim Bock

Modern tools for analyzing conjoint analysis, such as hierarchical Bayes, produce rich data showing preferences for each person in a market. The main deliverable from

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Using Indifference Curves to Understand Trade-offs in Conjoint Analysis
10 March 2019 | by Tim Bock

Indifference curves are a way of showing relative preferences for quantities of two things (e.g., preferences for price versus delivery times for fast food). This

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The Efficient Algorithm For Choice Model Experimental Designs
10 March 2019 | by Justin Yap

In this blog post, I describe the Efficient algorithm for generating choice model designs. This algorithm is used for generating choice model designs with partial profiles,

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Data Visualization for Conjoint Analysis
10 March 2019 | by Tim Bock

While choice-based conjoint analysis represents one of the more sophisticated techniques used in market research, presentation of its results commonly consists only of a simulator,

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Algorithms to Create your Choice Model Experimental Design
10 March 2019 | by Tim Bock

In a stated preference discrete choice experiment, respondents are asked a number of questions. Each question asks them to choose between a number of alternatives

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How Good is your Choice Model Experimental Design?
27 February 2019 | by Jake Hoare

Today, you can produce a wide range of choice model experimental designs with numerous different algorithms. But with all this design diversity, how do you

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12 Techniques for Increasing the Accuracy of Forecasts from Conjoint Analysis
27 February 2019 | by Tim Bock

Choice experiments, also known as choice-based conjoint (CBC), are widely used for predicting the performance of new products and changes to products’ designs and portfolios.

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Experimental Design for Conjoint Analysis: Overview and Examples
27 February 2019 | by Tim Bock

This post introduces the key concepts in designing experiments for choice-based conjoint analysis (also known as choice modeling). I use a simple example to describe

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