Q for Pricing Research

The complete platform for pricing research

Q makes your pricing research studies easier and faster. Whether you’re planning to increase your prices or pricing a new product, you can use Q for all your analyzing and reporting needs. By cutting out half the time it takes deciding and analyzing which pricing research technique is best, you can get back to discovering new opportunities for your business.

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Designed by pricing experts for pricing research

Before we started building Q, we were a data science consultancy that specialized in pricing research, and Q reflects this lineage. We’ve built in all the key tools that are required for pricing research.

All the key tools

In addition to supporting all the standard analysis tools used in pricing research (driver analysis, log transforms, scatterplots, etc.), Q has conjoint analysis specifically designed for the analysis of numeric attributes (i.e., price variables), and a fully-automated Van Westendorp Price Sensitivity Meter visualization.

Deal with all data sources

Q can analyze data from surveys, sales records (e.g., from SQL), and cost data, so you can do all your analyses in one app.

Fast to use

Drag and drop variables to perform your analysis. No need for writing code (unless you want to).

Complete (not just pricing research tool)

Q is a general-purpose analysis app designed for pricing research, brand research, customer satisfaction, and pretty much any other type of analysis you need to do. This means that you can do all your work in one app.

Increase speed

Automate manual tasks and create re-usable analysis and reports.

Find deeper insights

DIY advanced analysis and visualizations.


Manipulate your data with a couple of clicks.

Before Q, market research was a very laborious process. Now I couldn’t do my job without it.


Read Nicola’s story

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