Q versus Displayr
Displayr and Q are built by the same team and share an identical computational engine. The difference is what you can do around them. Displayr is the full platform: weighted crosstabs, significance testing, MaxDiff and conjoint, plus AI-powered analysis workflows, dashboards your clients can explore themselves, and reports that rebuild when the next wave of data lands. Q is the Windows desktop application for researchers who mainly need to build crosstabs and export them to PowerPoint.
What’s the difference and which analysis and reporting tool is best for you?
Q Research Software
Who it’s for: Someone who needs to create crosstabs
Q is a Windows application (desktop) built specifically for the analysis of survey data. It automatically formats and structures your survey data (normalize), makes it easy to create and analyze crosstabs (tabulate) quickly, and enables almost anyone to do advanced analysis. It also seamlessly integrates with PowerPoint for exporting editable charts and tables.
Displayr
Who’s it for: Anyone who has to analyze survey data and then report it – crosstabs, open-ends, dashboards and decks in one place
Displayr does everything Q does; think weighted crosstabs, significance testing, MaxDiff, and conjoint, in the browser, and then does the reporting too. AI text analysis codes thousands of open-ends into themes you can crosstab against demographics. Dashboards let clients explore the results themselves without you handing over the data file. Reports and PowerPoint decks rebuild themselves when new fieldwork lands, so updating a tracker takes minutes instead of days.
