Q for Brand Analytics

One stop shop for brand analysis

The complete state-of-the-art brand analysis and reporting toolkit built to save you time. From market maps to driver analysis to live, auto-updating reports, all in one easy to use app.

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Access every single brand analytics tool in one place

From brand health grids to conversion ratios to interactive brand maps and driver analysis, Q makes it easy to do sophisticated analysis using any brand-related data source. Create market maps in a couple of clicks or easily run a best-in-class driver analysis (with Shapley Regression, Johnson’s relative weights, quad maps), or just stay ahead of the game with fully automated brand health tables, with automatic conversion ratios.

Visualizations designed specifically for understanding your brand

With palm trees and small multiples for comparing brand positioning, or pyramid charts for showing brand conversions and ratios, to interactive reports with drill-downs and hyperlinks, Q makes it fast and easy to showcase and interpret results. 

Automatically update your brand analysis and reports

Easily create interactive online reports or PowerPoint reports that are connected to your data. So that when the underlying data changes or updates, every chart, table, text box, conversion ratio, analysis, and visualization updates automatically. No code needed.

Increase speed

Automate manual tasks and create re-usable analysis and reports.

Find deeper insights

DIY advanced analysis and visualizations.


Manipulate your data with a couple of clicks.

Before Q, market research was a very laborious process. Now I couldn’t do my job without it.


Read Nicola’s story

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