Q for TURF

Easily optimize product portfolios using TURF

Q is the easiest and most efficient TURF tool in the world. It has all the tools needed to do a best-practice TURF in the blink of an eye. And it’s so easy to use that even beginners can do TURF analysis themselves.

Book demo

Easy to understand, client-ready outputs

Q’s TURF basic output is easy to read and directly shows the key conclusions, in a format that you will be happy to share with your stakeholders, as it looks nice and is easy to understand.

All the advanced options

In addition to doing the standard TURF; you can do all the little tweaks that are required, such as specifying the maximum and minimum portfolio size, number of top portfolios to show, with particular alternatives that must be included in the portfolio, as well as combinations that cannot appear together.

Waterfall visualization

Q automatically produces the waterfall visualization, allowing you to understand and communicate the point at which adding new products to the portfolio ceases to make sense.

Upset plot for deep dives

The upset plot is a more technical plot, which allows you to drill in and get an understanding of the relative duplication of different combinations of products.

Fast to use

Even if your data is not in the typical binary format required for TURF, you can get it in the right format with a single button click.

Automated updating

Analysis will automatically update when you revise the data, whether filtering, data cleaning, or adding in a new wave of data.

Complete (not just TURF)

Q is a general-purpose analysis app that does everything from crosstabs to text coding to advanced analysis, driver analysis, and segmentation. Once you have created TURF, you can easily integrate them into your dashboard or even export them to PowerPoint.

Increase speed

Automate manual tasks and create re-usable analysis and reports.

Find deeper insights

DIY advanced analysis and visualizations.


Manipulate your data with a couple of clicks.

Before Q, market research was a very laborious process. Now I couldn’t do my job without it.


Read Nicola’s story

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