An area chart is based on a line chart, but with the area between the line and the x-axis shaded or colored to illustrate volume.…

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A correspondence analysis is the standard tool for creating brand maps. It shows which brands compete with which other brands and the basis for that…

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Popular amongst researchers is the importance vs. performance scatterplot. This is where you have a series of items that you place in a grid, where…

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Snake plot is the term used to describe a line chart on its side. So rather than the lines running left-right (x-axis) they run up-down…

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Most market researchers know the pain of having to hunt through huge numbers of crosstabs to find the interesting ones. In my younger days (shhh…),…

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Want to save a heap of time narrowing down thousands of crosstabs to just the ones you need? This post describes which buttons to push…

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Modern tools for analyzing conjoint analysis, such as hierarchical Bayes, produce rich data showing preferences for each person in a market. The main deliverable from…

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Indifference curves are a way of showing relative preferences for quantities of two things (e.g., preferences for price versus delivery times for fast food). This…

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While choice-based conjoint analysis represents one of the more sophisticated techniques used in market research, presentation of its results commonly consists only of a simulator,…

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Box plots are a tidy way to illustrate statistical properties of a set of numeric data. A box plot will typically show you the median…

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Q understands how important visualizing data can be in finding and communicating the story you want to tell with your data. Q has a selection…

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Histograms may look like bar charts, but they plot data in an entirely different way. While bar charts depict the frequency of occurrences, or averages,…

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Heatmaps are a powerful visualization for depicting the distribution of data. Unlike traditional charts, like bar charts or pie charts, heatmaps are represented by matrices.…

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A density plot is a smoothed histogram. Like the histogram, they are used to visualize the distribution of numeric values. A smoothing algorithm is applied…

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The most standard way for graphically representing categorical data is with a column chart. The advantage of using column charts is that you can easily…

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Geographic map visualizations are a great way to show comparative values across countries, states, or regions. The geographic map shades the color of leach location…

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One of the most basic and widely used visualizations is the pie chart which has been around since 1801! Pie charts are very effective when…

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Radar charts are a great way to visualize two-dimensional data and show differences in sub-groups. I'll show you an easy way to create them in Q.

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A streamgraph is a type of stacked area chart. It is modified so that the streams are centered around the y-axis and often has a…

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The data In this post I use a table of the following Pick Any – Grid. Correspondence analysis To create a correspondence analysis plot in…

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A time series graph allows viewers to explore sequences of data ordered by time. By zooming in or out, time series can be explored on…

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A pictograph bar chart uses multiple icons to represent the values in each bar. Pictograph bar charts can make a visualization more recognizable and interesting.…

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Van Westendorp analysis, common in market research, aims to find the optimal price point at which to sell a good or service. You find this…

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