How to Make an Area Chart in Q
15 November 2019 | by Kris Tonthat

An area chart is based on a line chart, but with the area between the line and the x-axis shaded or colored to illustrate volume.

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Moonplots: A Better Visualization for Brand Maps
03 July 2019 | by Tim Bock

A correspondence analysis is the standard tool for creating brand maps. It shows which brands compete with which other brands and the basis for that

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How to Make an Importance/Performance Scatterplot in Q
23 May 2019 | by Matt Steele

Popular amongst researchers is the importance vs. performance scatterplot. This is where you have a series of items that you place in a grid, where

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How to Make a Snake Plot in Q and Export it to PowerPoint
23 May 2019 | by Matt Steele

Snake plot is the term used to describe a line chart on its side. So rather than the lines running left-right (x-axis) they run up-down

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3 Ways to Quickly Sift Through 3,050 Crosstabs and Find the Magic One
02 May 2019 | by Tim Bock

Most market researchers know the pain of having to hunt through huge numbers of crosstabs to find the interesting ones. In my younger days (shhh…),

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How to Quickly Sift Through 3,050 Crosstabs and Find the Important Ones in Q
01 May 2019 | by Tim Bock

Want to save a heap of time narrowing down thousands of crosstabs to just the ones you need? This post describes which buttons to push

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Using Substitution Maps to Understand Preferences in Conjoint Analysis
10 March 2019 | by Tim Bock

Modern tools for analyzing conjoint analysis, such as hierarchical Bayes, produce rich data showing preferences for each person in a market. The main deliverable from

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Using Indifference Curves to Understand Trade-offs in Conjoint Analysis
10 March 2019 | by Tim Bock

Indifference curves are a way of showing relative preferences for quantities of two things (e.g., preferences for price versus delivery times for fast food). This

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Data Visualization for Conjoint Analysis
10 March 2019 | by Tim Bock

While choice-based conjoint analysis represents one of the more sophisticated techniques used in market research, presentation of its results commonly consists only of a simulator,

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How to Create a Box Plot in Q
21 January 2019 | by Chris Facer

Box plots are a tidy way to illustrate statistical properties of a set of numeric data. A box plot will typically show you the median

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New Ways to Visualize Your Data
12 November 2018 | by Chris Facer

Q understands how important visualizing data can be in finding and communicating the story you want to tell with your data. Q has a selection

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How to Make a Histogram in Q
26 October 2018 | by Daren Jackson

Histograms may look like bar charts, but they plot data in an entirely different way. While bar charts depict the frequency of occurrences, or averages,

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How to Create a Heatmap in Q
23 October 2018 | by Daren Jackson

Heatmaps are a powerful visualization for depicting the distribution of data. Unlike traditional charts, like bar charts or pie charts, heatmaps are represented by matrices.

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How to Create a Density Plot in Q
22 October 2018 | by Chris Facer

A density plot is a smoothed histogram. Like the histogram, they are used to visualize the distribution of numeric values. A smoothing algorithm is applied

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How to Make a Column Chart in Q
22 October 2018 | by Daren Jackson

The most standard way for graphically representing categorical data is with a column chart. The advantage of using column charts is that you can easily

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How to Make a Geographic Map in Q
19 October 2018 | by Tim Ali

Geographic map visualizations are a great way to show comparative values across countries, states, or regions. The geographic map shades the color of leach location

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How to Create a Pie Chart in Q
16 October 2018 | by Chris Facer

One of the most basic and widely used visualizations is the pie chart which has been around since 1801! Pie charts are very effective when

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How to Make a Radar Chart in Q
12 October 2018 | by Mattias Engdahl

Radar charts are a great way to visualize two-dimensional data and show differences in sub-groups. I'll show you an easy way to create them in Q.

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How to Create a Streamgraph in Q
08 October 2018 | by Carmen Chan

A streamgraph is a type of stacked area chart. It is modified so that the streams are centered around the y-axis and often has a

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3D Correspondence Analysis Plots in Q
07 October 2018 | by Tim Bock

The data In this post I use a table of the following Pick Any – Grid. Correspondence analysis To create a correspondence analysis plot in

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How to Create a Time Series Graph in Q
06 October 2018 | by Carmen Chan

A time series graph allows viewers to explore sequences of data ordered by time. By zooming in or out, time series can be explored on

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How to Create a Pictograph Bar Chart in Q
07 August 2018 | by Carmen Chan

A pictograph bar chart uses multiple icons to represent the values in each bar. Pictograph bar charts can make a visualization more recognizable and interesting.

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How to Create a Price Sensitivity Meter in Q
20 December 2017 | by Mattias Engdahl

Van Westendorp analysis, common in market research, aims to find the optimal price point at which to sell a good or service. You find this

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