Q for Finding Stories in Your Data

The complete solution for finding stories in your data

Q is designed to help people find and share the stories in the data. It makes it quick and easy.

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Automatic statistical testing on tables and chart

Q’s tables and charts place stat testing on them, allowing you to spot the exceptional results quickly.

Automated deletion of boring tables

Rather than having to read through thousands of crosstabs, you can get Q to do this for you, deleting any tables that don’t contain interesting results.

Small multiples

Q allows you to create small multiples of all standard chart types, making it quick and easy to find complex data patterns.

Visualize anything

In addition to all the standard chart types, Q has numerous specialized types of visualizations designed for story finding, from palm trees and heatmaps through to violin and Sankey plots.


Correspondence analysis for understanding big tables

Some tables are just too complex for humans to find patterns in them easily. Q contains the world’s finest correspondence analysis tools, just for this problem.

Optimized for data reduction of tables

The essence of much of finding stories is data reduction. Taking a table and progressively simplifying it by merging and reordering categories until all that’s left is the story. Q’s unique drag and drop interface has been specifically designed to make this as easy as possible.


Drag and drop to create data pyramids

Once you have found key facts, the next step in finding stories is to organize all your findings into pyramids. Q allows you to do this by drag and drop.


Complete (not just data checking and cleaning)

Q is a general-purpose analysis app that does everything from crosstabs to text coding to advanced analysis to driver analysis and segmentation.

Increase speed

Automate manual tasks and create re-usable analysis and reports.

Find deeper insights

DIY advanced analysis and visualizations.


Manipulate your data with a couple of clicks.

Before Q, market research was a very laborious process. Now I couldn’t do my job without it.


Read Nicola’s story

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