
After running a market segmentation, one problem many researchers commonly face is how to go about assigning respondents in subsequent surveys to the existing s...
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This page lists the key frameworks and processes for identifying relevant variables to use when segmenting a market. The best way to identify relevant segmentation…
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Golden questions are questions used to allocate people to segments. They are also known as self-selection questions. The main applications of golden questions are: As discovery…
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When segmenting a market, a practical challenge is to work out the number of segments. There are eight approaches to choosing the number of segments:…
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Q can do so much more than generating tables. You can do segmentation, key driver analysis, MaxDiff, and a whole range of other advanced techniques.…
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Once you have created segments or clusters, you may find it useful to assign people in other data sets to the segments (a process also known as…
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