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After running a market segmentation, one problem many researchers commonly face is how to go about assigning respondents in subsequent surveys to the existing s...

This page lists the key frameworks and processes for identifying relevant variables to use when segmenting a market. The best way to identify relevant segmentation…

Golden questions are questions used to allocate people to segments. They are also known as self-selection questions. The main applications of golden questions are: As discovery…

When segmenting a market, a practical challenge is to work out the number of segments. There are eight approaches to choosing the number of segments:…

Q can do so much more than generating tables. You can do segmentation, key driver analysis, MaxDiff, and a whole range of other advanced techniques.…

Once you have created segments or clusters, you may find it useful to assign people in other data sets to the segments (a process also known as…