How to Apply an LDA Typing Tool in Q
26 June 2019 | by Tim Ali

After running a market segmentation, one problem many researchers commonly face is how to go about assigning respondents in subsequent surveys to the existing s...

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How to Identify Relevant Variables for Market Segmentation
05 February 2019 | by Tim Bock

This page lists the key frameworks and processes for identifying relevant variables to use when segmenting a market. The best way to identify relevant segmentation

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How to Write “Golden Questions” for Market Segmentation
05 February 2019 | by Tim Bock

Golden questions are questions used to allocate people to segments. They are also known as self-selection questions. The main applications of golden questions are: As discovery

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How to Work Out the Number of Segments For a Market Segmentation
05 February 2019 | by Tim Bock

When segmenting a market, a practical challenge is to work out the number of segments. There are eight approaches to choosing the number of segments:

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How to Do Advanced Analysis in Q (No Need to Rely on Others)
12 November 2018 | by Chris Facer

Q can do so much more than generating tables. You can do segmentation, key driver analysis, MaxDiff, and a whole range of other advanced techniques.

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Assigning Respondents to Clusters/Segments in New Data Files in Q
30 March 2017 | by Tim Bock

Once you have created segments or clusters, you may find it useful to assign people in other data sets to the segments (a process also known as

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