
Moonplots: A Better Visualization for Brand Maps
A correspondence analysis is the standard tool for creating brand maps. It shows which brands compete with which other brands and the basis for that…
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Understanding the Sample Size in Multiple Response Questions
When analyzing multiple response questions in Q, it's important to understand the sample your numbers are based on.
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How to Get your Data Sparkling Clean – Fast!
Do you despise data cleaning? You’re not alone. Too many researchers find data cleaning to be time-consuming, tedious, and tiring. However, starting your analysis with…
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