Q for Data Cleaning and Preparation

The complete solution for checking and cleaning a survey

Q contains all the tools required to check and clean your survey. You can manually clean your study, working from variable to variable, or automate the entire process – whatever works best for you.

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Automatic data tidying

Q knows all the key types of data – text, numeric, multiple response, grids, etc. – and automatically detects these and sets them up.

Quick and easy summary tables

With a couple of mouse clicks, create summary tables of all your data.

Visualizations designed for data cleaning

Q has special-purpose visualizations for finding patterns in missing data and a great Sankey plot visualization for checking questionnaire routings.

Automatic data checking

Q can automatically hunt through your data finding all the standard problems: missing labels, missing data problems, flatlining, outliers, and categories that are so small that the categories need to be merged.

Drag-and-drop merging of categories

There’s no need to write code or go into a complex dialog box to merge categories. Just drag and drop. Or use advanced automation techniques to merge large quantities of data at the same time automatically.

Easy and automated recoding

Do all the standard recoding with the click of a button (e.g., NPS, top 2 boxes, etc.)


Automatic updating of cleaning and checking

Have a new wave of data? When you import it in, all your data checking and cleaning will be automatically applied for you, without you having to do anything. Even your final report will be updated automatically, making it easy to go back and fix things.


Create your own automations

Does your company have a standard way that it always does its cleaning and checking? You can entirely automate this process for new studies.

Easy auditing

No matter what analysis you have done, you can always work out exactly how it was created and what data cleaning was done, tracing your way back to the raw data.


Complete (not just data checking and cleaning)

Q is a general-purpose analysis app that does everything from crosstabs to text coding to advanced analysis, driver analysis, and segmentation.

Increase speed

Automate manual tasks and create re-usable analysis and reports.

Find deeper insights

DIY advanced analysis and visualizations.


Manipulate your data with a couple of clicks.

Before Q, market research was a very laborious process. Now I couldn’t do my job without it.


Read Nicola’s story

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