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Text data is one of the great pains of survey analysis. Open-ended questions allow us to obtain data that is less biased by our preconceptions.…

Text data often refers to entities, such as people, organizations, or places. These entities can be automatically extracted from text data, and then used in…

It can often be difficult and time-consuming to organize raw text data into meaningful insights. Manually coding even a single text question can take several…

Categorizing text data can be a time-consuming and expensive activity.  In cases where time is short and budgets low, using automatic categorization of text data…

Coding open-ended and ‘other/specify’ responses can often be a tedious task for market researchers. In this post, I will instead show you how to reuse…

Coding open-ended responses can often be a tedious and time-consuming task for market researchers, especially when you include an ‘Other/specify’ option and then need to…

Coding open-ended responses can often be a tedious task for market researchers. In this post, I will show you how to easily code a single…

Coding open-ended responses can often be a tedious task for market researchers. In this post, I will show you how to easily code multiple open-ended…

Coding open-ended responses can often be a tedious task for market researchers. In this post, I will show you how to easily code a single…

Sentiment analysis is a way to quantify the feeling or tone of written text. In a survey context, this is a useful technique for gauging…

String splitting is the process of breaking up a text string in a systematic way, so that the individual parts of the text can be…

The Word Cloud above summarizes some data from tweets by President Trump. The green words are words that are significantly more likely to be used…