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After running a market segmentation, one problem many researchers commonly face is how to go about assigning respondents in subsequent surveys to the existing s...

In market research, you may end up with a data file that contains duplicate records. This post will show you how to identify and remove duplicates in your surve...

Sometimes researchers don’t have a time-date variable, but rather, just an indication of the period in a categorical variable. This can be problematic if ther...

Q contains several useful built-in mathematical functions that make it easy to do calculations on your existing data without having to write JavaScript, Excel formulas…

When analyzing multiple response questions in Q, it's important to understand the sample your numbers are based on.

Merging SPSS files is simple with Q. Here's how to guide on merging data by cases and variables.

If you are running a tracking study you may want to have tables which focus on results just from the latest month or quarter. A…

Do you despise data cleaning? You’re not alone. Too many researchers find data cleaning to be time-consuming, tedious, and tiring. However, starting your analysis with…

Popular amongst researchers is the importance vs. performance scatterplot. This is where you have a series of items that you place in a grid, where…

Snake plot is the term used to describe a line chart on its side. So rather than the lines running left-right (x-axis) they run up-down…

Working with dates and times can be challenging at the best of times, let alone when they are in the wrong time zone or format,…

In recent posts we’ve discussed how you can reference source tables using R in Q to manipulate the statistics into a new custom table. In…

After you make a table, you might like to modify the contents of the cells. Perhaps you want to make the table easier to read…

Many researchers like to suppress statistics that have small sample sizes. This often prevents clients from making false interpretations from the data. In this post,…

Have you been in a situation where you need to update a KPI summary, and you want everything within the one table? This is particularly…

It can sometimes be useful to calculate the amount of time, be it in minutes, hours, or even seconds, between two points in time.  In…

Most market researchers know the pain of having to hunt through huge numbers of crosstabs to find the interesting ones. In my younger days (shhh…),…

There are often occasions in market research when you look at your survey data and find that in order to analyse certain questions properly, you’ll…

Want to save a heap of time narrowing down thousands of crosstabs to just the ones you need? This post describes which buttons to push…

Q users are used to setting the base of their tables by applying filters. However, there are other handy ways to rebase data that you…

If you can get an SPSS file for your study then Q will usually be able to set up all the data for you. However,…

Choice-based conjoint (CBC) studies usually specify a fixed number of levels for each attribute. The resulting attribute then becomes categorical. But that doesn’t mean you…

Modern tools for analyzing conjoint analysis, such as hierarchical Bayes, produce rich data showing preferences for each person in a market. The main deliverable from…

Indifference curves are a way of showing relative preferences for quantities of two things (e.g., preferences for price versus delivery times for fast food). This…