12 Techniques for Increasing the Accuracy of Forecasts from Conjoint Analysis
27 February 2019 | by Tim Bock

Choice experiments, also known as choice-based conjoint (CBC), are widely used for predicting the performance of new products and changes to products’ designs and portfolios.

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Experimental Design for Conjoint Analysis: Overview and Examples
27 February 2019 | by Tim Bock

This post introduces the key concepts in designing experiments for choice-based conjoint analysis (also known as choice modeling). I use a simple example to describe

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What Sample Sizes do you Need for Conjoint Analysis?
27 February 2019 | by Tim Bock

Working out the sample size required for a choice-based conjoint study is a mixture of art and science. What makes it tricky is that the

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Writing a Questionnaire for a Conjoint Analysis Study
27 February 2019 | by Tim Bock

The hard bit of designing a choice-based conjoint analysis (choice modeling) study is creating the experimental design. However, there are a few others parts of

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Main Applications of Conjoint Analysis
27 February 2019 | by Tim Bock

Ready to dive further into conjoint analysis? In this post I describe the main applications of choice-based conjoint analysis (choice modeling; CBC). If you haven’t

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Conjoint Analysis: The Basics
27 February 2019 | by Tim Bock

Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their performance. It is used to help decision makers

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How to Identify Relevant Variables for Market Segmentation
05 February 2019 | by Tim Bock

This page lists the key frameworks and processes for identifying relevant variables to use when segmenting a market. The best way to identify relevant segmentation

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How to Write “Golden Questions” for Market Segmentation
05 February 2019 | by Tim Bock

Golden questions are questions used to allocate people to segments. They are also known as self-selection questions. The main applications of golden questions are: As discovery

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How to Work Out the Number of Segments For a Market Segmentation
05 February 2019 | by Tim Bock

When segmenting a market, a practical challenge is to work out the number of segments. There are eight approaches to choosing the number of segments:

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