Across his twenty odd years in market research, it’s hard to name a technique that Todd Eldridge hasn’t mastered. From clustering and grouping to experimental design based trade off methodologies and visualization techniques, Todd has market research pretty well covered! Throughout it all he has never lost sight of the goal – the people that his analysis is about and delivering strategic business insights and outcomes as speedily as possible for his clients.
Todd’s decades of experience in market research meant that he was perfectly placed to lead the advanced analytics team of Fiftyfive5. He relishes jumping in to support the team with more advanced analytics, taking the lead when he can. His analysis software of choice is Q.
Before Q, doing a large market research project could be enormously challenging due to the number of different applications involved. From transferring data to formatting data to the analysis itself, it’s easy to see how things can get lost or go wrong. Now, Todd uses Q for all his analyses. His favorite part of using Q? He can now pull all his data prep work and analyses under the single roof – speeding up the entire process enormously. Using Q means that the team at Fiftyfive5 can deliver more, quicker. Todd says “having it all in that one single app really helps with efficiency – it certainly helped me”. In a changing industry which demands “cheaper and faster” all the time, that is no mean feat!
Todd recently completed a large project in the beverage sector, involving multiple segmentation lenses for different purposes including brand positioning and new product development. The client ended up using the segmentation globally – deepening the bond between the client and Fiftyfive5 and helping them grow their business. A win, win!
While, the role of market research may shift further towards assisting clients tease out the answers they need within huge amounts of on-tap data, Todd doesn’t see this replacing the primary research professionals do. Todd believes that while the “vast lakes” of data may be a valuable record of past human behavior, it is impossible to answer the most important question of ‘why’ people do what they do without taking the structured, human-centric approach of market researchers.
Import and clean data
Visualization and reporting
Another pair of hands
Experienced marketing researcher with a proven track record of timeliness and quality work. End-to-end service, from research plan and questionnaire development, through data analytics, to reporting and presentation. MBA (Marketing), MS Data Science (Dec. 2021)
I use market research, customer analytics, and user research to help my clients solve their consumer-facing business problems. I help clients across the country conduct market research to gather fast, efficient, and actionable recommendations to move their businesses forward. I'm here to help!CONTACT Anastassia
Highly experienced quanty (and qually) with over 15 years in market research in APAC. Can assist at / on any stage in the project stage including survey design through to analysis, tabulation, reporting and advanced outputs (segmentation, mapping etc).
Love data and bringing it to life.
Contact me at: firstname.lastname@example.org
After 12 years at KPMG Nunwood and Incite, I have spent the last 2 years as freelancer for both insight agencies and for end clients. Happy to help in all aspects of a quant project; experienced in Q, having worked with the software for the last 7 years.
Contact me at: email@example.com
With 12+ years experience in Research and Strategy, 5 years as independent quant consultant and 10 years of working with Q, I’m offering help on all levels; be it setting up or cleaning a data file, running simple or more advanced analysis or pulling data into an insightful and engaging report.
Contact me at: firstname.lastname@example.org
Easy to work with and passionate about bringing data to life I have over 15 years experience in insight lead customer experience and MR. I work internationally with clients in NZ, the UK and Australia. For more information look me up on LinkedIn. https://www.linkedin.com/in/gillianjohnston1/CONTACT Gillian
With 20 years of experience, I can assist at any point in your project. Insights I've provided recently include customer satisfaction, market segmentation, pricing and packaging, employee engagement, new product and service introduction, and more. I hold an MS in Statistics and an MBA.CONTACT Gina
I have 15+ years' experience in market research, initially agency side with Simpson Carpenter and then Incite, and more recently three years as a freelance consultant. I have been using Q for five years and would be happy to help with any aspect of your Q project.CONTACT Emma
M.Sc in Mathematical Statistics and Honours in Actuarial Science.
8 years analytical experience in Market Research
Founder of ApexMR
Passion to find effective solutions to enhance customer experience and to help create the holistic experience every business strives towards.
Skilled in MaxDiff. Advanced design skills; see my article https://www.quirks.com/articles/improving-your-max-diff-data. Can produce analysis results at the total sample level or individual level. See my website https://www.advancedcustomeranalytics.com.
Contact me at: email@example.com
After 8 years at global leaders Nielsen and OMD I have spent the last 5 years as an independent researcher. A natural storyteller, I am here to help bring your data to life and communicate it in a way that is easy for your organisation to understand and act upon.CONTACT Nathan
Highly experienced Insights Consultant and Research Director with 15 years experience in the industry. Here to help find the insights, visualise those insights and prepare an engaging, straight-forward and meaningful story using Q.
Happy to be an extra pair of hands to support your research team.
I've been using Q software to do survey research analysis for the last 5 years. Can assist with data processing survey files into a reader friendly format showing results by total sample and segment. Happy to collaborate and will generally charge an hourly rate to be determined by the need.CONTACT Paul
Seasoned expert in marketing research (+25 years) that thrives on taking the ugly out of data and making it into something beautiful. Any question can be answered, any need fulfilled, and any problem solved. Let me help you make a difference in this world. Thanks!CONTACT Ronda
I am Paul and I have been working agency side big/small and client side for 15 years. This has enabled me produce visually engaging presentations of advanced analysis output.
Please contact me to find out more. I look forward to hearing from you.
I have been working as a professional researcher for the past 7 years, over which I have developed an extensive research & analysis skillset.
My areas of expertise methodologies from the fields of design, economics, psychology, demography, and traditional market research.
Experienced Data Analyst who specialise in cross-tabs and statistical analysis. Previous experience working with clients in automotive, FMCG, healthcare and finance.
I've established Survey Data Tables, offering data analysis services on a freelance basis.
I have over 5 years of experience in the field of Marketing Research and Consulting in various industries across various geographies
Most recent professional position held-
Senior Research Analyst - Nielsen (Sept 14 - Mar 2018)
Highest Education qualification-
MBA (Marketing) from MET college