Combining several software packages to produce a single report
As the President of Cairn Consulting, Scott Bahr has decades of experience in market research: he’s been working in the field since 1992. He uses that experience to provide fast, in-depth analysis for his clients.
“We’re a relatively small consultancy, which is why we seek solutions that make us nimble,” Scott explains. “We pride ourselves on being responsive. That has been the key to our success throughout the years, being responsive and nimble.”
Scott’s business specializes in research for the outdoor sector. One of his biggest projects is a yearly tracking project for KOA Campgrounds: the North American Camping Report, which is publicly-available and provides valuable insights for the outdoor market. The report ranges in size from 300 to 400 slides, which his team needs to complete in about ten days.
“Our work isn’t necessarily a project, it’s more of a process,” he says. “The work for this camping report goes throughout the entire year. We will answer questions, we will reanalyze the data, repackage it, and look at it in different ways. It’s really ongoing.”
But Scott found that publishing this yearly report on a tight turnaround and reanalyzing it throughout the year took up a lot of his time: he and his team worked nearly nonstop during those initial ten days to meet their deadline.
To make matters worse, Scott needed to combine different softwares to perform all of the analyses he wanted. And afterwards, he had to manually input his findings into PowerPoint.