An all-in-one solution with advanced analysis capabilities
Fortunately, Eddie knew the perfect solution to solve their problems: he’d worked with Q at a previous job, and he knew it was a single platform that could perform many different types of complex analyses.
“The ability to have everything under one roof is ideal,” Eddie says. “There’s a perception that Q is a statistics software, but really it is what you want it to be. You can do statistics and advanced analytics. If you want to use it for visuals, it has great visuals built-in. If you want to use it just for creating crosstabs, that’s very easy as well.”
Eddie was eager to tap into Q’s potential, and he wanted to make the transition to the new platform as smooth as possible for his team. Once he and his team started using Q, he realized he had nothing to worry about.
“It was far easier than anticipated to make those transitions because of the ease of use of the platform,” he says. “The support and the training that Q provides really allows for that smooth transition across platforms.”
Best of all, Eddie could now use Q to dive deeper into the data by using more advanced techniques like MaxDiff.
“You’re not asking many more questions in a MaxDiff, but it provides far more powerful insights,” Eddie explains. “And when using Q, it’s very easy for us.”
In fact, despite having taught advanced statistics at the university level, Eddie had never done a MaxDiff before using Q.
“I didn’t have the ability to do it before Q came along,” he says. “I understood it, but I never had the right tool to perform the analysis.”
But thanks to Q’s usability, Eddie now has the entire Calgary office trained in MaxDiff.
It’s so user-friendly that you can design a MaxDiff in Q even if you have no concept of analysis whatsoever. With the warnings that pop up, Q holds your hand as you’re designing it, essentially.
Eddie Sheppard, Vice President, Calgary Office, Leger
In addition to being able to perform MaxDiff analyses, Q has made their work more efficient across the board.
“We have a large handful of tracking projects that we do on a monthly basis or quarterly basis,” Eddie explains.
“And Q’s ability to automatically repopulate PowerPoints or repopulate dashboards with new data is an incredible time-saver.”