A powerful tool that allows them to bring all of their analysis in-house
When Michael started using Q, he was surprised by how intuitive the tool was, and how easy it made even complex analysis.
“In my previous role at a different company, we were using SPSS, which a lot of companies use,” he says. “With Q, there are a lot more advanced analytic processes that you can do. The user interface is much easier to use, and it allows us to do some of those more complex things that we wouldn’t have been able to do using a basic interface like SPSS.”
He brought the tasks that Dig Insights had previously outsourced in-house and trained his team to use Q to automate their analysis, including tables and text analysis.
“For my team, pulling in crosstabs has been very, very helpful,” he says. “Q has been a really great tool for doing those tasks.”
Now, Michael’s analysis process is much faster. And if his clients have follow-up questions, his team can dive right into the data and look for the answers themselves.
“Before, when we would send our data out to be processed externally, it would sometimes take a few days for us to get it back,” he says.
Being able to do additional analysis on the spot instead of sending it out again and waiting for a few more days has been very convenient for us.
Michael Capstick, Associate Vice President, Dig Insights
Q also makes it much easier for his team to collaborate.
“We can share data back and forth between our team members,” Michael says. “It makes it really easy to work collaboratively within our team when we can share resources and all have access to the same database.”
And once the data is processed, it’s ready for the client right away, without requiring hours of formatting.
“In previous software we’ve used, sometimes you export for a client and there’s a lot of work that’s needed afterwards to get it client-ready,” Michael says. “We love that you can export it straight from Q and it’s ready to send to the client. That has also been a really big time-saver for us.”
Using Q even allowed Michael to save time by streamlining his quality assurance process.
“With Q, we can do our own quality assurance checks as we go,” he says. “When we sent our data to an external partner and had them pull in tables for us, there was an additional step of doing quality assurance to ensure that they had pulled the tables properly.”