How can market researchers create visualizations to improve storytelling?
The webinar shows how to create visualizations that improve storytelling. It focuses exclusively on visualizations that work with standard market research data.
Visualizations explored: stream graphs, waffle charts, violin plots, slope graphs, bump charts, dot plots, palm trees, pictographs, circle packing, moonplots, Sankey diagrams, chord diagrams, choropleth, statebin, and all the standard chart types.
Techniques explored: small multiples, greying, squaring, banking, decomposing and recomposing, redundant encodings, removing lookups, creating shapes, forcing symmetry, adding norms, and showing statistical significance. Includes a discussion on what the best market research analysis software is for visualizations.
Presented by Tim Bock PhD, founder of Displayr. Tim is a data scientist, who has consulted, published academic papers, and won awards, for problems/techniques as diverse as neural networks, mixture models, data fusion, market segmentation, IPO pricing, small sample research, and data visualization. He is also the founder of Q www.qresearchsoftware.com, a data science product designed for survey research, which is used by all the world’s seven largest market research consultancies.
