ON-DEMAND WEBINAR

DIY Max-Diff

This webinar will explain all the key steps needed for you to perform your own max-diff.

By the end of the webinar you will know how to: create the experimental design, arrange the fieldwork, setup the data, test for difference between sub-groups, segment, and, compute utilities for each respondent.

Two case studies will be presented. One  looks at preferences for technology brands. The other looks at what people want from  the US President.

Max-diff, sometimes known as best-worst scaling, is a technique for working out the relative preference that people have for different attributes or between different alternatives.

Presented by Tim Bock, CEO, Displayr

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