DIY Market Segmentation

Whether you’re creating your own segmentation for the first time, or you want to hone the approach you already use, this webinar is for you!

This webinar covered the core steps you need to perform when doing your own segmentation:

  • Writing ‘golden questions’ for market segmentation.
  • Choosing the right algorithm (cluster vs latent class analysis).

  • Treatment of missing data.

  • Standardizing data.

  • How to trade-off statistical versus managerial considerations when choosing your final segmentation.

  • Q&A session.

Check out the video recording below!

Presented by Tim Bock, CEO, Displayr

Q Projects & Data
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