Whether this is your first driver analysis or you’re already a guru, this webinar is for you.
This webinar will explain all the key steps needed for you to perform your own driver analyses. By the end of the webinar, you will know which techniques to use and when you should use them (e.g., Shapley, Kruskal, OLS, robust standard errors).
Driver analysis is an application of regression, where the outcome is a measure of the performance of one or more brands, and the predictors are measurements of the performance of the brand (e.g., predicting brand attitude or preference based on brand perceptions).
Presented by Tim Bock, CEO, Displayr