This webinar presents the six key tools used in survey-based pricing research. The techniques covered are: price salience, price knowledge, stated willingness-to-pay, the Price Sensitivity Meter, random assignment, and choice-based conjoint.
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Fun fact! Displayr started life as a consultancy called Pricing Decisions, performing consulting work for companies including Wrigley, Unilever, Qantas, American Express, Campbell’s, and GSK. The webinar will be presented by Tim Bock, the founder of Displayr, and in an earlier life, a pricing consultant.
Presented by Tim Bock, CEO, Displayr