NPS Analysis: The Best Tool for Analyzing the Net Promoter Score
Net Promoter Score or NPS is a great way to evaluate brands, companies, and even divisions within businesses. Good NPS analysis tools are able to apply statistical tests to NPS so that you know if changes in performance over time are real, or just random noise. Or being able to test if NPS differs among demographic groups such as age or other segments.
Statistical testing of the Net Promoter Score
Most standard applications calculate NPS by simply subtracting the promoters from the detractors. But this is a pain to analyze. Q Research Software automatically adjusts the NPS score so that differences can be easily and automatically tested for statistical significance. It’s easy, just import your data into Q and it will automatically recognize any likelihood to recommend questions and create a new variable that displays the NPS score.
Q will automatically interpret the NPS in a way that can be used in a wide range of statistical analyses.