MaxDiff Software – Choosing the Best Software for your Needs
MaxDiff (also know as Max Diff, best-worst scaling, and maximum difference scaling) is a methodology used for quantifying preference between different alternatives. MaxDiff forces respondents to make choices between the ‘Best’ and the ‘Worst’ options out of a given set of alternatives, providing more robust results than the more popular standard ratings scales. Recent advances in MaxDiff Software are making this technique easier and more popular then ever.
What is the best tool for MaxDiff analysis? The main MaxDiff software brands used by market researchers are Sawtooth, Q Research Software, R, XLSTAT. Some of these tools require specialist programmers and others are easy enough for most market researchers to use.
How do you choose between the MaxDiff tools without getting overwhelmed by the details? Here is a comparison table of the main brands of MaxDiff software.