Crosstab Software – Choosing the Best Software for Your Needs

How do you choose between SPSS Statistics, Q Research Software, mTabs, Market Sight, Survey Reporter and Quantum?

The creation of crosstabs is the most fundamental aspect of market research reporting. Choosing the best crosstab tool can save time, money and angst. But with such a large variety of crosstab software, figuring out which is the best tool for your needs can cause even more stress. So we have done some of the hard work for you.

The creation of crosstabs is the most fundamental aspect of market research reporting. Choosing the best crosstab tool can save time, money and angst. But with such a large variety of crosstab software, figuring out which is the best tool for your needs can cause even more stress. So we have done some of the hard work for you.

The creation of crosstabs is the most fundamental aspect of market research reporting. Choosing the best crosstab tool can save time, money and angst. But with such a large variety of crosstab software, figuring out which is the best tool for your needs can cause even more stress. So we have done some of the hard work for you.

The creation of crosstabs is the most fundamental aspect of market research reporting. Choosing the best crosstab tool can save time, money and angst. But with such a large variety of crosstab software, figuring out which is the best tool for your needs can cause even more stress. So we have done some of the hard work for you.

The creation of crosstabs is the most fundamental aspect of market research reporting. Choosing the best crosstab tool can save time, money and angst. But with such a large variety of crosstab software, figuring out which is the best tool for your needs can cause even more stress. So we have done some of the hard work for you.

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Crosstab Software Comparison Table

The table below presents some of the analysis tools that are commonly used to create crosstabs. For most tools, the real difference lies in how easy it is to create the crosstabs without needing specialist intervention.

Q MARKETSIGHT SURVEY REPORTER WINCROSS SPSS STATISTICS MTABS QUANTUM
Can generate large reports quickly (e.g., crosstabs) ? ? ? ? ? ? ?
Most grunt work is automated (e.g., formatting data, coding, stat testing) ? ? ? ? ? ? ?
Designed for Market Researchers ? ? ? ? ? ? ?
Advanced users can do advanced analyses by writing code ? ?  ? ? ? ? ?
Anyone can update and automate reporting without needing to outsource ? ? ? ? ? ? ?
Anyone can conduct advanced analyses themselves without outsourcing ? ? ? ? ? ? ?
24 hour free support with an expert (business days) ? ? ? ? ? ? ?
Anyone can set up the data for the analysis ? ? ? ? ? ? ?

Questions people frequently ask when buying crosstab software

How do I know if differences are statistically significant?

Most crosstab software, like Q Research Software, Survey Reporter, and MarketSight automatically calculate statistical significance. Some tools like Q Research Software also allow for the option of different types of significance testing to be shown (e.g., the more traditional lettering to compare columns or tests showing the significance of each cell). xx add letters.

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Ready to make your entire team more effective?

The analyses will be demonstrated using Q, but the basic principles are applicable regardless of which package you use. This webinar will focus on when and how to perform correspondence analysis. It will review the basics, and give practical tips for more advanced topics such as trend data, rotation, supplementary data points, and various options for visualization (scatterplots, bubble charts, moon plots, logos).

The analyses will be demonstrated using Q, but the basic principles are applicable regardless of which package you use. This webinar will focus on when and how to perform correspondence analysis. It will review the basics, and give practical tips for more advanced topics such as trend data, rotation, supplementary data points, and various options for visualization (scatterplots, bubble charts, moon plots, logos).

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