chicago-2019

Want to dramatically speed up your analysis and reporting?

This fast-paced, high-octane and action-packed ‘bootcamp’ will show you how to power up your analysis and reach the next level of reporting.

New Product Development. Branding. Tracking.

Text Analysis. Data Viz. More.

LEARN

Ready to trade 2.5 hrs for 25
speedy MR strategies?
How many hrs are you going to reclaim?

CREATE

The examples will be demonstrated
using R, Q and Displayr.
(familiarity with these tools is not necessary).

WHO FOR?

Perfect for quantitative market researchers
who want to get more done, rely less
on others and expand their skills.

Join us June 26, 2019 for this half-day ‘bootcamp’ in Chicago to recharge and amp-up your MR career.

Shrinking lead times + dwindling budgets + mountains of data + increasingly fierce competition = having to work faster with a broader skill set and more sophisticated toolbox.

Can you afford to miss these time-saving, skill-expanding strategies?

Celebrate after with sunset cocktails on our glorious rooftop.

AGENDA

2:00PM

Refreshments

2:30PM

New Product Development

Turf: a 10 minute case study
Using correspondence analysis to help design product portfolios
Using PCA to help design product portfolios
The upset(ing) approach to understanding a portfolio

2:55PM

Branding research tools

A one page brand health audit
Uncovering positioning by rotating your correspondence analysis
Correspondence analysis for squares (yep, but just a pun)
Another for the geeks: weighting to market share

3:20PM

Making tracking great again

Full automation: taking Excel and PowerPoint out of the mix
One for the geeks: unit testing brand trackers to identify quality control problems
Simultaneous intervals for splines (sounds dry, but is awesome)

3:45PM

Text data = easy

Automated coding of lists (e.g., spontaneous awareness)
Using text analytics to simplify word clouds
Word maps
Predictive trees

4:10PM

Taking the pain out of crosstabs

Quickly doing those things that usually take forever
Viewing 3,000 crosstabs in 1 minute
Deleting 2000 uninteresting crosstabs in 10 seconds
Going the full monte: getting rid of stat tests

4:35PM

There’s more to visualization than bar and pie charts

Bar chart races
Moonplots
Palm trees
Small multiples
Pictographs
Banking
Diagonalization

5:00PM

Summer cocktails on the rooftop

Walk away from this bootcamp with the data, tools,
and instructions to get started now (after your cocktails).

PRESENTED BY TIM BOCK

Tim is a data scientist, who has consulted, published academic papers, and won awards for problems/techniques as diverse as neural networks, mixture models,data fusion, market segmentation, IPO pricing, small sample research, and data visualization.

He has conducted data science projects for numerous companies, including Pfizer, Coca Cola, ACNielsen,KFC, Weight Watchers, Unilever, and Nestle.

Tim studied econometrics, maths, and marketing and has a University Medal and PhD from the University of New South Wales (Australia’s leading research university), where he was an adjunct member of staff for 15 years.

Tim is also the founder of Displayr, a data science platform, and Q analysis and reporting software designed for survey research which is used by the world’s seven largest market research consultancies.

WHERE

Technexus
Conference Room D
12th Floor
20 N Wacker Drive
Chicago, IL 60606

REGISTER NOW

This is a free event, hurry as spaces are limited.

HALVE YOUR ANALYSIS TIME BOOTCAMP