How to Do Simple Table Manipulations With R in Q
03 April 2018 | by Matt Steele

R is not just a tool for the data science elite. It is an immensely powerful tool that can be used by market researchers in

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How to Show Sentiment in Word Clouds using Q
14 February 2018 | by Tim Bock

The Word Cloud above summarizes some data from tweets by President Trump. The green words are words that are significantly more likely to be used

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Using Partial Least Squares to conduct relative importance analysis in Q
03 April 2017 | by Jake Hoare

Relative importance analysis is a general term applied to any technique used for estimating the importance of predictor variables in a regression model. The output is

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Assigning Respondents to Clusters/Segments in New Data Files in Q
30 March 2017 | by Tim Bock

Once you have created segments or clusters, you may find it useful to assign people in other data sets to the segments (a process also known as

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