How to Analyze MaxDiff Data in Q
23 May 2017 | by Chris Facer

This post discusses a number of options that are available in Q for analyzing data from MaxDiff experiments. For a more detailed explanation of how to

Continue reading

Using Correspondence Analysis to Compare Sub-Groups and Understand Trends
22 May 2017 | by Tim Bock

This post shows how to use correspondence analysis to compare sub-groups. It focuses on one of the most interesting types of sub-groups: data at different points

Continue reading

Easily Add Logos to a Correspondence Analysis Map in Q
17 May 2017 | by Tim Bock

You can take your correspondence analysis plots to the next level by including images. Here is a guide to creating them in Q.

Continue reading

How to Create a MaxDiff Experimental Design in Q
10 May 2017 | by Tim Bock

This post describes how to create and check a MaxDiff experimental design. If you are not sure what this is, best to read A beginner’s

Continue reading

partial least squares
Using Partial Least Squares to conduct relative importance analysis in Q
03 April 2017 | by Jake Hoare

Relative importance analysis is a general term applied to any technique used for estimating the importance of predictor variables in a regression model. The output is

Continue reading

Assigning Respondents to Clusters/Segments in New Data Files in Q
30 March 2017 | by Tim Bock

Once you have created segments or clusters, you may find it useful to assign people in other data sets to the segments (a process also known as

Continue reading

Demo Form Handler Test
07 September 2015 | by Ryan Fahey

Continue reading

Keep updated with the lastest in market research

* indicates required